Features Of Intact Marketing

INTACT MARKETING SOLUTION is an efficient Marketing Management solution which is user friendly and efficiency multiplier. It is available as a standalone application and also as part of the INTACT ERP which also includes modules to manage all aspects of business operations.

Intact Marketing Solution

• Provides better customer relationship
• Increases efficiency of marketing process
• Measure & track responses to marketing campaigns
• Manage sales & Customer data
• Analyse and utilize customer demographic data

Detailed Profiling of prospects and clients

• INTACT MARKETING SOLUTION enables you to collect a detailed profile of your prospective customers & clients as they enter into relationship with you. The relationship over a period of time is also captured and analysed. The software automatically captures each sale transaction and allows you to easily record every communication and meeting with your customers. The information is stored, reported and used for future marketing campaigns.

Manage marketing activities

• INTACT MARKETING SOLUTION makes it easy for you to track each phase of the marketing campaign and provides all the tools necessary for meaningful analysis.
• Profiling customers and prospects based on specific criteria, marketing people can with direct integration to mass email & SMS makes INTACT MARKETING SOLUTION an invaluable tool for successful marketing.
• INTACT MARKETING SOLUTION facilitates management and tracking of every aspect of your marketing campaign. It's easy to view activities, objectives, leads generated and lead follow-up. You can view specific activities within a campaign like responses, prospects generated and actual cost.
• Enquiry management and follow-up
• Daily activity report marketing executives
• Enquiries received
• Details of customer contacted
• Targets for executives and performance against them  
• Client history
• Sales report product wise
• Enquiry details with chronological tracking of discussions

People Management

• Online entry of Daily Sales Reports
• Appointments, follow-ups, meetings assigned and follow-ups of meetings, reschedule meetings,
• track sales force movement and performance
• Conveyance & Travel cost monitoring and accounting
• Assign targets and incentive payment

Efficiently resolve customer issues

• Record and track customer feedback
• Track and respond to complaint calls and interactions, emails and documents sent and received.

Loyalty Program

• Variety of loyalty programs can be designed and managed using the customer database.
• Issues certificate/warranty card

Campaign Management

• Segmentation functionality allows marketing teams to organise database based on various characteristics for focused marketing campaigns.
• Effectively Segment your client database (based on demographics, spending history,  product interest,  season, festivals etc) and create marketing program for the specific customer group
• Select multiple criteria to build target lists. Ease & flexibility in customer segmentation. Analytical modeling assists segmentation
• Create detailed profiles of customers and prospects over the course of the relationship.
• Merge documents with lists for mass mailings.
• Responses to campaigns can be used to fine tune lists for the next round of campaign
• Export marketing lists to Microsoft Excel
• Assign, schedule and track marketing activities within a campaign
• Drill down to specific activities within a campaign including responses, communications, opportunities, budget, actual cost and target prospect lists
• Facilitates effective coordination and planning of campaign activities
• Speeds up the campaign cycle time
• Marketing & Communication cost are lowered by providing consistent and relevant messaging to customers and team members
• Personalise the messages going out to customers, based on personal details & demographics.
• Set-up automatic e-mail, SMS and /or greeting cards to clients based on their preference status for their birthday, anniversary, important festivals etc.
• Create and generate lists for Tele-calling, emailing or SMS
• Monitor campaign performance during execution and make adjustments ‘on-the-fly’ for maximising effectiveness
• Sort through hundreds of thousands of customer data to find and exploit opportunity
• Perform Customer Behavior Analysis on factors like
• Repeat Buying,
• Influence of festivals,
• influence of season etc.
• The Database provides data for target group selection. The software allows you to model target groups for marketing campaigns on the basis of master data and transaction data.
• List Management makes it possible to import addresses purchased from external agencies.
• Create, define leads based on interest levels, buying pattern etc.
• Qualify lead and update status
• Process and track leads
• Fine tune data for future successful campaigns

Campaign Reporting

• Get real-time information on the success of campaigns.
• Match sales revenues to specific campaigns, providing immediate cost vs. sales analysis data.
• Create target lists from selected criteria
• Merge documents with target customer lists for mass mailings
• Create communications to record marketing pieces sent for future reference

MIS Reports

• The software will enable to generate various MIS reports which will help business decisions.  The reports will be customized as per the requirement.

Business Alert

• Stay informed always…This module will help you to receive or send critical business information as alerts through the software.  The alerts can be through SMS, Email etc.